The 12 Week Body Plan is an online interactive PDF filled with nutritious recipes, exercise plans and ‘healthy living’ articles to help you on your way to transforming your life and body in 12 weeks.
I created the design ‘look and feel’ from concept to completion with interactive elements that swiftly took you from the contents page through to the chapter you were interested in reading. It also included links out to various social media channels.
Included was a unique feature that allowed the reader to virtually “follow along” the 12 week challenge by posting their weekly achievement results to Instagram by photographing the achievement badge they’d “unlocked” within the PDF. This created a sense of community and a support network for all those who were following along the 12 week plan.
Designed for We Heart Living/Little Hackney Ltd. London, United Kingdom. (showcased with permission)
2 Week Fat Loss Plan
The 2 Week Fat Loss Plan was created as an additional supplement pull out for Women’s Fitness Magazine UK.
It consisted of 34 pages and filled with healthy eating and how to articles. The main component of the publication was the recipes section that provided a healthy meal plan offering (breakfast, lunch and dinner options) to help you lose fat and exercise plans to tone up in 2 weeks.
Created for Women’s Fitness Magazine - Dennis Publishing, London United Kingdom. (showcased with permission).
Walk Slim MagBook
Walk Slim is a 130 page printed publication that aims to help you drop a dress size in just 6 weeks by turning your walks into a workout.
I created this magbook for Health & Fitness Magazine from concept through to completion. Art directing and designing page layouts, creating a colour palette and making font selections. I researched and selected images through stock libraries and liaised with the production department and finalised print ready high res PDFs to upload to commercial printers.
Blogtacular is an annual bloggers conference in the UK that has been running for 5 years, founded by Kat Molesworth. It brings together bloggers and creatives from around the UK and abroad for a 2 day event filled with inspirational keynote speakers, workshops, one on one genius bar, goodie bags and more. …..
I designed the programme for two consecutive years. From initial concept for the look and feel for each years event in terms of their print materials as well as taking the look and feel of the event through to their social media graphics from Instagram posts, Instagram stories, wrist bands and on the day slide presentations and wall decals.
The Dashing Collective was set up as a mutual love of three busy girls who craved a real and relatable design-led magazine packed full of aspirational features, stylish and pretty inspiration and creative craft projects for everyone to enjoy!
Charley, Fanni and Josie come from a varied background in styling, music and design, combining their talents and experience into one publication. ... Dashing magazine.
I art directed, designed layouts from concept through to finished product. I also photographed various photoshoots, set up craft tutorials, researched artists to interview and put the whole publication together and uploaded to the digital magazine platform that is ISSUU.
A selection of branding boards for various clients.
1. PodAud.io (Podcast Production Service) Included building moodboards, colour palette creation, font selection, logo concepts, patterns and icon illustrations.
2. Get Hired - (Online Course) Included building moodboards, colour palette creation, font selection, logo concepts, patterns and icon illustrations.
3. Superfly Creative (Professional Service) Included building moodboards, colour palette creation, font selection, logo concepts, patterns and icon illustrations.
4. Fiona Kelly (Wedding Photographer) Included building moodboards, colour palette creation, font selection, logo concepts, patterns and icon illustrations.
5. The Happy Colour Shop - (e-commerce store) Included building moodboards, colour palette creation, font selection, logo concepts, patterns and icon illustrations and product photography.
6. Weisan (Singer/songwriter/musician/teacher) Included building moodboards, colour palette creation, font selection, logo concepts, patterns and icon illustrations and social media buttons.
Tilly and the Buttons
I’ve worked with Tilly and the Buttons as a freelance photographer and designer for over 4 years now. I photograph step-by-step images of new patterns to showcase how garments are put together through to photoshoots of models wearing the finished garments.
Additionally, I also design the booklets and envelopes of each pattern, laying out the pages of the instructional booklet and also the layout for the envelope in which all the elements fit in together.
Product photography, art direction and product design for my own e-commerce store. The Happy Colour Shop. I wanted to create bright happy stationery and share the joy that colour brings to your everyday.
I photographed for Hayford & Rhodes Florists on numerous occasions to capture their creations for both their everyday bouquets and contract clients. Locations ranged from big office reception areas to galleries and hotels.
We worked together in creating and styling a lifestyle photoshoot with one of their employees who kindly modelled for the photos. (she was a natural!)
Product and lifestyle photography for Alphabet Bags.
A typographic accessories brand creating lovely items with an emphasis on the simple, bold and cheerful.
I photographed both in studio and on location. Creating imagery for their ‘look books’ and product photos for their e-commerce store.