The 12 Week Body Plan is an online interactive PDF filled with nutritious recipes, exercise plans and ‘healthy living’ articles to help you on your way to transforming your life and body in 12 weeks.
I created the design ‘look and feel’ from concept to completion with interactive elements that swiftly took you from the contents page through to the chapter you were interested in reading. It also included links out to various social media channels.
Included was a unique feature that allowed the reader to virtually “follow along” the 12 week challenge by posting their weekly achievement results to Instagram by photographing the achievement badge they’d “unlocked” within the PDF. This created a sense of community and a support network for all those who were following along the 12 week plan.
Designed for We Heart Living/Little Hackney Ltd.
London, United Kingdom. (showcased with permission)